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Marcel Semmler

Driving digital growth by building product and people-centric organizations

# Many years of experience as C-Level and Senior Executive in product, data & technology
# Digital Transformation & Startup Advisory
# Enthusiast at the interface between product, marketing and technology
# Promoter of a product-driven company culture and Product Mindset
# Evangelist for agile organizations
# Sccaling product development and product organisations internationally.
# CPO (CTO, CDO, COO)

A Bit About Me

Welcome! I'm Marcel Semmler, a dedicated leader, speaker, and innovator in the fields of product management and digital transformation. My rich background, which combines technology, customer-centric development, and strategic leadership, reflects the transformative impact of a product-driven company culture.

From 2010 to 2013, as a product manager at allyve, an innovative B2C and B2B company specializing in Social CRM and API platform integration, I began my journey in product management. This role laid the groundwork for my future endeavors. My experience expanded further from 2013 to 2015 at etracker, a leader in web- and commerce analytics, and behavioural targeting. As a product manager in this leading Software-as-a-Service company, I immersed myself in customer-centric product strategies and analytics-driven decision-making, focusing on the importance of data and user behavior in crafting successful products.

At Bauer Xcel Media, from 2015 to 2020, I developed and honed the concept of a 'Shared Product Mindset', establishing it as the cornerstone of organizational success. As Chief Product Officer (CPO), I championed this approach, driving innovation and excellence, and overseeing product management, IT, and audience development across a diverse portfolio of publishing sites and apps.

Since 2022, in my role as Managing Director Digital (Product & Operations) at Bauer Media Group's digital arm in Germany, I have been committed to creating environments that foster creativity, autonomy, and peak performance.

Beyond these roles, I have played a crucial role in launching innovative B2C and B2B startups, such as SonoBeacon and RadioScreen. My passion for nurturing early-stage companies extends to coaching and consulting for founders in the pre-investment stage, leveraging my extensive experience in product management and digital strategy.

My mission extends beyond just creating exceptional products and services; it's about enacting positive, meaningful changes every day. As a speaker and blogger, I explore the nuances of leadership, product management, and the cultivation of a thriving product culture. My online courses are tailored to empower professionals to excel in their respective fields.

Join me on this compelling journey. Together, we can shape a future where collaboration and innovation lie at the heart of every product organization. Stay ahead of the curve by subscribing to my newsletter, exploring my courses, and engaging with my blog.

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