Hello, I’m Marcel Semmler.

I love products, I love data, I love organizational culture.

Working in the areas of product, technology and data with different Software-as-a-Service and media companies (i.a. etracker, allyve, RadioScreen/SonoBeacon), I found my passion is the interface between those disciplines and the people that help to build this. That’s why I developed my concept of a ‘Shared Product Mindset’ as a foundation of a product-driven company culture.

From 2015-2020 I worked in various roles at the digital media company Bauer Xcel Media, lately as Chief Product Officer (CPO) and member of the executive board. Since 2020, I am Operations Director – Imagine Programme and lately Global Head of Technology – Business Area Publishing at the Bauer Media Group, leading the technology, cultural, organizatonal and digital transformation of the publishing business.

My most important goal is to create spaces and an environment in which everyone can work self-organized, autonomously and creatively and do their best. Great products and services will be build along the way.

At the end of the day, I want to say, “Today I learned something new and changed things for the better.”